By Meg Smith
Rome wasn’t built in a day—and neither was the dedicated team at Rooftight. From the three industrious project managers to the creative interior designer and others, Rooftight has all the bases covered amongst the staff. Although everyone is distinct in their role and what they bring to the team, each member compliments the next; and it shows in the homes Rooftight builds.
So…what makes the team work so well?
President Scott Smith claims it comes down to one quality: keenness. “The very first thing I look for is keen,” says Smith. “You can’t teach keen. You either have it, or you don’t.” Each Rooftight staff member has a passion for what they do, striving to do their best. From preliminary floor plans to light fixtures, the team ensures every detail is how you want it. However, the team has more than just a desire to succeed in their own roles, which Smith makes very clear. “I think we are so successful because we work so well together. We cover each others’ backs. There are strong relationships there.”
When asked what he thinks makes a good team in the home-building industry, Smith said this: “I would say a [successful] team is one that cares about what they do, because that really transfers over to the homes. If you care about what you do, you care about the product—as well as the customers, and the experience they have.”
The Rooftight team is not all work, though. The group goes on staff retreats together and sometimes spends their afternoons in the great room of their office laughing about old times. Some staff members have been there since near the beginning. That is part of what makes the company so authentic, which is one of Rooftight’s core values.
Rooftight’s philosophy, says Smith, is “do it right or don’t do it”. The team doesn’t settle for second best, and the president says the best comes from giving each staff member their independence. “I give everyone ownership of what they do,” Smith explains. “There is more than one way to get to a destination, so I let people find their own way. As long as they get to where I need them to be at the end, that’s all that matters. I think if you give your team ownership of their roles from the get-go when you’re not around, they can figure it out on their own.”
Rooftight has high expectations for its team members—it’s how Rooftight houses have become Rooftight homes. However, Smith says that ultimately his favourite thing about his team is that they have fun doing just about everything that they do. From client meetings to creative brainstorms, it’s rare not to hear giggles throughout the Rooftight Welcome Center.
Rooftight is one of the leading home-builders in Nova Scotia. Its unique team is unquestionably the main force behind the success. All in all, it’s safe to say true authenticity—that means both sedulousness and silliness—is the secret ingredient to this dream team.
If you take a drive through The Parks of West Bedford, you are bound to notice the beautiful front doors on Rooftight homes. Ranging from deep walnut stain to statement colours like lilac or red, each is unique. Every Rooftight team member can call to mind a time when an open-house visitor or a client has cooed over these beautiful doors.
Every finish in a Rooftight home is designed by people who pay the utmost attention to detail; it is what makes them special. These extraordinary doors are no exception; enter Fall River-based decorative artist Lisa Keay.
“I am an artist. I paint anything from portraits, figurative, landscapes or seascapes,” says Keay, when asked what exactly she does. “Also, aside from doing just canvas painting, I do any kind of decorative work from murals to marbling, and—of course—the great doors showcased at Rooftight.” The authentic wood look, says Keay, is made by painting every single line and swirl of the wood-like texture by hand.
The doors are Wanderlust Studio’s headliners in Rooftight homes. However, Keay adds that they are not the only service she provides through Rooftight—she also creates murals in select Rooftight homes.
Keay says started out as a drywaller, so working in homes comes naturally to her. Keay’s skill set as an artist—being able to create anything from entry level works to incredibly advanced pieces—gives her and her clients complete creative freedom. She says just sitting down with clients, figuring out what they want and then bringing it to life is reward enough.
Keay’s introduction to Rooftight is one which shows why she and the team work so well together; Rooftight Construction and Wanderlust Studios are two companies who care deeply about the details. “When I first met the Rooftight crew, […] friends of mine were building [a home] in Fall River and didn’t hire Rooftight, and other friends did. The massive difference between the two builders—what the product was in the end…I wanted to work with Rooftight. The quality is there, people expect a certain level. I didn’t want to work with the other builder. I would rather go with the level Rooftight is known for; that’s where I want to be as an artist.”
Keay works mainly with Rooftight’s in-house interior designer Michelle Reid, who takes clients’ design wishes—for the signature doors mainly, but also for muraling—and hands them over for creative development at Wanderlust Studios. Keay’s artistic abilities and uniquely close relationship with the Rooftight family makes her one of the team’s most gifted and treasured trades.
If you would like to learn more about Lisa Keay and her incredible work, please visit her website.
“Show home”, “model home”…if you’ve looked at the social media/online presences of home builders, you likely are familiar with these words. But Welcome Center? That’s a new one. Rooftight, one of the leading home builders in Atlantic Canada, uses it—and has for years.
Ever wonder why?
“Everything we put into our Welcome Center—the home itself, the marketing, the way we do business—is to be welcoming to people. We design it as we would our own home,” says Rooftight’s designer Michelle Reid. We create a new Welcome Center every few years, relocating to Rooftight’s newest construction phase. Then, the house which formerly acted as the team’s base of operations becomes a home for a new Rooftight family.
Distinctly, explains Reid, the Welcome Center both feels and looks like a real Rooftight home. Sure, the team’s office is there, up the reliably beautiful set of custom stairs— and of course, there’s the signature Rooftight design lab in the finished basement. “But it just lives like a home,” she explains. “we furnish it, and decorate it as such.”
More than that, the Welcome Center is an all-inclusive experience. Everything happens there: open houses, client meetings, contract-signing, design meetings. “When our clients get to the design stage—after the purchase and they are beginning their selections with me—everything is still done at the Welcome Center,” Reid says. “All of the ancillary services that Rooftight provides can be overseen at the office. It’s a very neutral, welcoming environment. It’s a living, breathing home.” The team lives there as if it was their home as well; you can find them enjoying meals together in the dining room, cooking in the kitchen, and at any time you can find them scattered around the house—doing their own thing working hard for our clients.
Want to sip a latte over flooring samples? You got it. Perhaps a glass of red wine during a late afternoon light fixture consultation—coming right up. Reid continually brings up how important it is to Rooftight that the Welcome Center is a complete experience, not just an office. Client’s kids are welcome to relax in the living room, and the door to the snack cupboard is always open.
Angie Garnier, Rooftight’s sales manager, also loves how the Welcome Center is a uniquely client-centric environment. “I think my favourite part about the Welcome Center is having everything in the same spot. People may not be comfortable talking to a mortgage broker [by themselves], so we don’t just give our clients someone’s card and send them away,” says Garnier. “I love watching people coming in, and them truly feeling like they’re home.”